Who We Are

Hillcrest Asset Management is one of the leaders in Behavioral Finance investing. We are an independent, institutional investment management firm founded in July, 2007. Our headquarters are located in Plano, TX with a secondary office in Boston, MA.

Led by founder and Chief Investment Officer, Brian Bruce, our team has an average of over 25 years of institutional management experience.

All of our investment strategies are based on our expertise in Behavioral Finance. We have a disciplined and systematic process that uses a blend of quantitative factor screens and rigorous fundamental analysis to identify those companies that have attractive Valuations, strong earnings and revenue Growth, and positive Sentiment.