Welcome to Hillcrest Asset Management. Founded in July 2007, we are an independent, employee-owned, institutional equity asset management firm using a proven and disciplined investment process that is firmly rooted in our expertise in Behavioral Finance.

    2020

    November : CEO Brian Bruce's November post to the Nasdaq blog : The Use of Return on Equity and Similar Metrics in Stock Selection

    June: CEO Brian Bruce's first contribution to the Nasdaq blog: Investing in an Unprecedented Environment

    May: Hillcrest sponsors the first Hillcrest Best Paper Award for the Review of Finanical Studies. Click HERE for more details regarding this award.

    March: CEO Brian Bruce interview with Bill Hortz in Financial Advisor Magazine: Applying Behavioral Finance ito the Investment Process

    2019

    Hillcrest Asset Management is pleased to announce that Khaled Obaid from California State University - East Bay and Kuntara Pukthuanthong from the University of Missiouri-Columbia have won the 2019 Hillcrest Behavioral Finance Award for their paper, "A Picture is Worth a Thousand Words: Measuring Investor Sentiment by Combining Machine Learning and Photos from News."

    2018

    February: Hillcrest Asset Management is pleased to announce that Samuel Hartzmark from the University of Chicago and David Solomon from Boston College have won the 2018 Hillcrest Behavioral Finance Award for their paper, "Reconsidering Returns."

    2017

    February: Hillcrest Behavioral Finance Award Winners announced
    Click Here for press release

    CEO Brian Bruce publishes, "Reflections on 25 Years of Behavioral Finance” in the 25th Anniversary issue of the Journal of Investing  (Spring 2017) 

    2016

    March: Hillcrest Behavioral Finance Award Winners announced
    Click HERE for press release

    February: CEO Brian Bruce interviewed for the Wall Street Journal Transcript – “Assessing the Behavioral Cycle in terms of Value, Growth and Sentiment.”
    Click HERE to view entire interview 

    2015

    February: Hillcrest Behavioral Finance Award Winners announced
    Click HERE for press release

    2014

    November: Hillcrest Behavioral Finance Award Winners announced
    Click HERE for press release